Erling Haaland has penned a mega contract with fashion brand Dolce & Gabbana, reports claim. The endorsement deal is reportedly worth up to £2 million. The striker has enjoyed a stunning debut campaign at Manchester City, and he regularly shows off his eye for fashion on his Instagram account.

That is according to The Mail on Sunday, who say Dolce & Gabbana are the first fashion brand to snap up the Manchester City star. Elsewhere, PrettyLittleThing is also claimed to be keen on signing Haaland up to an endorsement deal.

The 22-year-old went to see PLT founder Umar Kamani at his Dubai mansion in December but is yet to pen terms with the company. But The Mail say Dolce & Gabbana have already swooped to agree an endorsement deal with Haaland.


Etihad goal machine Haaland has been seen wearing the luxury brand on his Instagram profile. Following the news of his Dolce & Gabbana deal, a source told The Mail: “He’s the man of the moment. He’s massive and Dolce & Gabbana has got hold of him first.

File photo dated 19-04-2023 of Manchester City’s Erling Haaland. Manchester City forward Erling Haaland has been voted the Football Writers??? Association???s Footballer of the Year, with Chelsea striker Sam Kerr receiving the women???s award. Issue date: Friday May 12, 2023. PA Photo. See PA story SOCCER FWA. Photo credit should read Adam Davy/PA Wire.

“This is huge for them. He has brought their clothes to the forefront of his fans’ minds, making them cool for young people.”

Elsewhere, Haaland is said to boast an astonishing car collection, including a £300,000 Rolls Royce, and he also owns an array of watches worth over £1 million.

Meanwhile, on the pitch, Haaland has enjoyed a stunning debut season in the Premier League after joining from Borussia Dortmund last summer. The Norwegian striker has netted 51 times this campaign – the most goals in one season in all competitions by a Premier League player in history. His goals have helped fire City towards a historic treble.

Pep Guardiola and Co are top of the Prem table, in the FA Cup final, and tied 1-1 with Real Madrid going into the second leg of their Champions League semi-final. PrettyLittleThing is also claimed to be keen on agreeing an endorsement deal with Haaland.

By Lylla

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